Category Archive: Best Practices

By Ryan Landau

The ROI of using re:purpose

Re:purpose is a hiring platform where Michigan-based startups and tech companies can find thoroughly-vetted, startup-savvy job seekers and techies looking for purpose-driven work. If your company is thinking about joining the re:purpose platform, read on to discover just a few of the ways you’ll benefit as a member. Reduce your time-to-hire rate by sourcing candidates […]

By Ryan Landau

HBR says this is how you turn purpose into performance

Helping purpose-driven people find purpose-driven startups is at the heart of all we do. (Hence: “regarding purpose,” or, re:purpose). So when we saw that the cover story for the July/August 2018 issue of the Harvard Business Review was about turning purpose into performance, we were delighted. The article defines purpose at work like this: “A […]

By Ryan Landau

Preparing to make new hires? The key to talent acquisition strategy

How often do you talk about behavior in your startup? If your answer is “not much,” you’re probably not alone. And we get it. You’ve got an endless number of things competing for your attention on a daily basis. Chief among them: doing everything you can to build and deliver a great product to your […]

By Lucia Giacomantonio

5 Tips to Help You be Successful at a Startup

This is a guest post written by Lucia Giacomantonio, a marketing professional and consultant who lives in Silicon Valley. Born and raised in the suburbs of Detroit (Macomb Twp. to be exact), Lucia moved to Silicon Valley 11 years ago for work. Soon after the move she met her future husband and business partner (Ron), […]

By Ryan Landau

Uncovering Company Culture: 6 Types of Questions to Ask in Your Next Interview

We hope you’ve heard this advice before, and taken it to heart: during a job interview, remember that you’re interviewing the company just as much as they’re interviewing you. One important aspect to uncover during the interview process is company culture.  A company’s culture is made up of the values, beliefs, attitudes, and behaviors shared […]

By Ryan Landau

4 Tips to Become a Successful Entrepreneur (From a Venture Capitalist)

Nowadays, it seems like everyone has advice or tips to become a successful entrepreneur. There’s a lot of noise, but not much signal. Who’s advice can you really trust? Well, investors know a lot about starting a business. Think about how many pitches they’ve heard over the years. How many ideas they’ve watched successful entrepreneurs […]

By Ryan Landau

The New Branding Playbook

Consider the old school branding playbook: Brands were defined by taglines and ad budgets. The bigger the pile of cash, the “better” the brand. Today, that script’s been flipped. Companies like Warby Parker, Patagonia, and MailChimp don’t out-spend their rivals to build well-respected brands. They build from the inside — focusing on team and culture […]